Before founding idayz, I followed an unconventional career in higher education. I was a researcher, a lecturer and the strategic advisor to a University president. 

I have Masters' degrees in economics and sociology and completed a PhD in behavioural economics. For my thesis, I studied the impact of culture and social norms on economic decision making in Burkina faso, West Africa.

After completion, I set up a study program for Vietnamese students on behalf of Goethe University Frankfurt in Ho Chi Minh City. There, I taught Bachelor, MBA and PhD students how to apply economic principles to practical challenges. 

Together with the German Business Association in Ho Chi Minh City, we developed a mentorship program for the students that would build connections between high potentials and business leaders.

I left Vietnam for Luxembourg. As the strategic advisor to the University president, I was in charge of a "bottom-up" strategy process for which I built a team of experts. It became the core advisory unit to the University leadership. We engaged the university community to define guiding principles and a strategic framework that were both, visionary and achievable. 

I left my career to start my own venture in which I combine my learnings from all these important episodes of my professional and personal life.

In my private life, I train my mind with Vipassana meditation, my body with functional training and my soul with meaningful relationships.

I live by the principles of devotion, awareness, and effort to reach my goals and to help others to reach theirs.